Integrated Marketing Coordinator

Overview

An international manufacturing company have a new vacancy for an Integrated Marketing Coordinator to join their Marketing team.

Reporting to the Global Marketing Team, this role presents an opportunity to join a Market Leading company in their sector.

As the Integrated Marketing Coordinator you will support the development, execution, and analysis of marketing content, to drive awareness of the organisation as a market leader and to drive demand for product innovations.

Flexible and Work from home options available with this role.

Candidate Profile:

• Degree in Marketing
• 3+ years’ marketing experience, to include copywriting, digital marketing campaign creation and execution, campaign analysis and reporting.
• Working knowledge of marketing software (e.g. Pardot, Salesforce, WordPress, Google Analytics, Search Console) and data analytics tools.
• Strong copywriting skills
• Strong ability in PowerPoint, with the ability to use Adobe Illustrator, InDesign and Photoshop at moderate level
• Excellent communicator, with strong interpersonal skills.
• Excellent attention to detail.
• Ability to accomplish results and work well in a cross-functional, multi-site team environment.

The Role:

• Help to deliver a campaign-focused content strategy that supports business objectives and is crafted to deliver quality prospects through the development of content and campaigns that inform and educate.
• Write compelling, effective content for sales collateral, social media, website etc.
• Coordinate digital campaign and content development, assist in the preparation of briefs, manage deadlines, work closely with agencies in execution.
• In coordination with Integrated Marketing Managers, plan the set-up of digital marketing campaigns.
  Build and support marketing automation programmes in coordination with integrated marketing managers.
• Work closely with integrated marketing managers on SEO optimisation, website integration with marketing automation tools, forms, other programmes.
• Support Integrated Marketing Managers to research, develop, execute and measure performance of campaigns.
• Create assets (website pages, email marketing campaigns, lists) to support digital campaigns.
• Assist with the analysis of competitor content strategies and make recommendations for actions.
• Support the development of sales collateral, including PowerPoint presentations, brochures etc.